# AI and GEO barometers: what AI reads, cites and recommends

> Our barometers publish first-party data on how ChatGPT, Claude, Gemini and Perplexity read, cite and recommend businesses: the raw material of GEO (Generative Engine Optimization). Each one comes with its method and its limits.

Canonical page: https://directory.wispra.com/ai-barometers

## AI Insurance Barometer: which agencies AI recommends

Nearly 7,000 answers to local insurance questions: the place of each network's agencies, town by town, against brands, brokers and comparison sites.

Insurance · Edition #1 · October 2026
- 56% of local answers recommend a specific agency first
- 57% of local answers put agencies from at least two networks side by side
- 20–81% agency-naming rate when a network is cited, depending on the network

Page: https://directory.wispra.com/ai-barometer/insurance · Markdown: https://directory.wispra.com/ai-barometer/insurance.md

## AI Barometer: what assistants really read

Who reads the Wispra directory, how fast, which content, in which format, and which businesses assistants send visitors to.

General · Edition #1 · September 2026
- 80% of new listings read by an AI by the next day
- ×5 more AI on Markdown pages than on HTML
- ×2.2 more ChatGPT visitors per equipped site, April to August

Page: https://directory.wispra.com/ai-barometer · Markdown: https://directory.wispra.com/ai-barometer.md

## One method for every barometer

Shares, ratios and indices only; margins of error when they matter; conflicts of interest declared. Every barometer has a Markdown version for AI agents and can be cited freely.