The seed market is experiencing strong demand for organic and heirloom seeds, particularly in the Hauts-de-France region. Consumers are increasingly favoring local and eco-friendly products, which puts Graines Bocquet in a good position with their offer of rigorously controlled and traceable seeds. Amateur gardeners are looking for authentic varieties, which enhances the appeal of heirloom and regional vegetables, often forgotten. In 2023, the trend is towards increased online sales, facilitated by educational advice and informative content.