Wispra barometers
Our barometers publish first-party data on how ChatGPT, Claude, Gemini and Perplexity read, cite and recommend businesses: the raw material of GEO (Generative Engine Optimization). Each one comes with its method and its limits.
Nearly 7,000 answers to local insurance questions: the place of each network's agencies, town by town, against brands, brokers and comparison sites.
of local answers recommend a specific agency first
of local answers put agencies from at least two networks side by side
agency-naming rate when a network is cited, depending on the network
Who reads the Wispra directory, how fast, which content, in which format, and which businesses assistants send visitors to.
of new listings read by an AI by the next day
more AI on Markdown pages than on HTML
more ChatGPT visitors per equipped site, April to August
Shares, ratios and indices only; margins of error when they matter; conflicts of interest declared. Every barometer has a Markdown version for AI agents and can be cited freely.