State of AI Search
Original signals from the Wispra open directory: how AI crawlers read and cite structured business data. This page reflects our open dataset.
Our open dataset
422
Public businesses structured for AI
ODC-By-1.0
Open-data license
15+
AI crawlers explicitly allowed
AI crawlers we welcome
GPTBotOAI-SearchBotChatGPT-UserClaudeBotClaude-Webanthropic-aiPerplexityBotPerplexity-UserGoogle-ExtendedApplebot-ExtendedAmazonbotCCBotcohere-aiBytespidermeta-externalagent
These figures come from our public directory and open data. As crawl and citation analytics mature, this page will publish aggregate, anonymized trends — never individual tracking.
The shift to AI search, in numbers
Independent, primary-sourced signals showing why AI visibility now matters — and why clean, citable data is the lever. Each figure links to its source.
~2 Md
monthly users of Google AI Overviews (Jul 2025)
~800 M
weekly active ChatGPT users (Oct 2025)
780 M
Perplexity queries in May 2025
8% vs 15%
link clicks with vs without an AI summary (Pew)
80%
of AI crawling is for model training (Cloudflare)
Figures are quoted from their named sources with their measurement period. Click-through figures from vendor studies (e.g. Ahrefs) are correlational and labelled as such.
Sources
- Google's AI Overviews have 2B monthly users (Pichai, Q2 2025) — TechCrunch
- ChatGPT has hit 800M weekly active users (DevDay, Oct 2025) — TechCrunch
- Perplexity received 780M queries in May 2025 (Srinivas) — TechCrunch
- The crawl-to-click gap: AI bots, training and referrals (Jul 2025) — Cloudflare
- Google users click links less when an AI summary appears (Mar 2025 data) — Pew Research Center