Introduction
The demand for real estate Var remains strong in 2026, driven by the diversity of properties and the appeal of the department. If you are considering buying in Var, understanding the current market trends is essential. Here we offer a guide based on our field experience and the concrete expectations of buyers.
Why does the real estate market in Var attract so many buyers in 2026?
Var attracts with its climate, varied landscapes between sea and countryside, and its proximity to major routes in the Southeast. Many families seek to settle there to benefit from a pleasant living environment, as well as interesting accessibility for work and education. There is often a rush for coastal cities like Toulon, Hyères, or Fréjus, but more and more buyers are also turning to the hinterland to take advantage of more affordable prices.
The real estate Var also allows for investment in properties sought after by vacationers, which explains the strong competition for apartments and houses with rental potential. According to available data, demographic pressure remains high – many families and retirees are looking to settle permanently or prepare their wealth. What we observe daily is that the market remains dynamic despite a slight stabilization of prices at the beginning of 2026.
What are the most sought-after areas for buying in Var?
Certain municipalities in Var are favored for their quality of life, amenities, and accessibility. Among the areas that attract the most buyers, we find:
- Toulon, the administrative and university center, attracts families thanks to its infrastructure and proximity to the sea.
- Hyères, known for its beaches and varied real estate market, appeals to both working individuals and retirees.
- Fréjus and Saint-Raphaël, highly sought after for the purchase of second homes or rental investments.
- Draguignan and Brignoles, slightly set back from the coast, offer often more affordable prices for spacious properties.
What we observe from Marseille is a sustained growth in searches in the inland municipalities, such as the Fayence region and the Lorgues area, where quality of life and rural heritage are valued. Prices remain relatively controlled there, encouraging first-time buyers and families to settle away from the coast without sacrificing proximity to services.
What types of properties are in demand in 2026?
In 2026, demand for real estate Var focuses on three main categories of properties:
- Individual houses with gardens, particularly sought after by families wanting outdoor spaces.
- Apartments with terraces or balconies, highly prized in urban centers or near the sea.
- Properties with seasonal rental potential, such as second homes to be converted into tourist rentals.
The market also highlights