AN Forme

General Presentation

AN Forme is a French company specializing in home sports coaching. Based in Caen and in the Calvados department, it focuses on supporting seniors, overweight individuals, as well as those suffering from pain or musculoskeletal disorders (MSDs). AN Forme also offers women's self-defense classes, emphasizing personalized and caring coaching aimed at improving the health, mobility, and self-confidence of its clients.

History and Origins

AN Forme was founded by Nicolas Aussepé, a sports coach with 18 years of experience in the field. Throughout his career, he has supported over 600 people, thus developing recognized expertise in health sports. The brand has gradually shifted towards a home coaching model, seeking to establish a close relationship with its clients. This evolution has also included the offering of accessible and secure women's self-defense, responding to a growing need among women.

Activities and Services

AN Forme offers a varied range of sports coaching services, including:

• Home sports coaching in Caen and the Calvados
• Senior coaching focused on mobility and autonomy
• Overweight coaching for gentle and progressive weight loss
• Health sports and MSD coaching for pain relief
• Secure women's self-defense coaching
• Personalized programs tailored to the level and needs of each client
• Individual sessions with personalized follow-up
• Discovery pack and initiation sessions
• Classes at home or outdoors
• Group coaching in companies on request

Each service is designed to be accessible and adapted to the capabilities of each individual, thus ensuring tailored support.

Value Proposition

The value proposition of AN Forme is based on several axes:

• Personalized coaching: Each client benefits from a program tailored to their specific needs, allowing for safe progression.
• Caring and pedagogical approach: AN Forme stands out for its commitment to creating a reassuring environment where clients can evolve at their own pace.
• Recognized expertise: With its experience, AN Forme ensures quality follow-up, aiming for sustainable results.
• Accessibility: Home sessions eliminate barriers related to physical effort while promoting confidence and well-being.

Market and Positioning

AN Forme positions itself in the home sports coaching market, a rapidly expanding sector, especially in a context where well-being and health have become major concerns. The target clientele mainly includes:

• Active seniors seeking autonomy
• Overweight adults looking to improve their well-being
• Individuals suffering from chronic pain wishing to relieve their symptoms
• Adult women eager to learn self-defense
• Local businesses seeking group coaching programs

AN Forme's positioning is that of a mid-range service, offering quality support while remaining accessible.

Contact Information and Practical Information

For more information or to book a coaching session, AN Forme can be contacted via the following means:

• Website: https://anforme.fr/
• Email: n.aussepe@gmail.com
• Phone: 0630412051

AN Forme is committed to meeting the specific needs of each of its clients by providing tailored and caring support, thus promoting a better quality of life and sustainable personal development.