Benjamin RENARD

Benjamin RENARD

General Presentation

Benjamin RENARD is a French sole proprietorship specializing in outsourced commercial leadership for B2B SaaS startups. It offers operational support to startup CEOs, from Seed phase to Series B+, to optimize commercial performance, scalability, and profitability. The official website is https://benjaminrenard.com/. The activity is accessible via email contact (brenard.77@gmail.com) or phone (06 49 22 47 63).

History and Origins

Benjamin RENARD relies on over 20 years of experience in commercial leadership in the SaaS sector. He has driven several growths from 0 to over 20 M€ in ARR, managed over 300 salespeople, and contributed to over 120 M€ in Series B+ funding (source: Biography page) (benjaminrenard.com).

He founded his activity in response to the frequent failures in recruiting sales directors (40 to 60 % failures in the first 12 months), generating high costs and operational debt for startups (source: Biography page) (benjaminrenard.com).

Products and Services

Coaching

• Tailored support to enhance sales and Go-to-Market (GTM) skills (benjaminrenard.com).
• Flexible format: full-time, part-time, or occasional (benjaminrenard.com).

Commercial Organization Diagnosis

• Rapid identification of strategic and operational levers to activate for improving commercial performance (benjaminrenard.com).

Outsourced Commercial Management

• Integration of operational leadership into the team to structure, optimize, and manage a scalable and profitable commercial organization (benjaminrenard.com).

Founder-led Sales

• Specific support for founders leading sales themselves, from Seed phase to Series B (benjaminrenard.com).

Value Proposition

Benjamin RENARD stands out by:

• An operational, agile, and pragmatic approach focused on performance and sustainable growth.
• Proven field expertise: several growths from 0 to 10 M€ achieved three times, over 200 salespeople managed, and more than 8 teams created (benjaminrenard.com).
• A response to critical challenges for startups: avoiding costly recruitment mistakes, balancing growth and profitability, structuring a solid commercial organization.

Target Audience

The targeted personas include:

• Founders of B2B SaaS startups (Seed to Series B+): seeking structuring, scalability, and profitability.
• Chief Revenue Officers, VP Sales, Heads of Sales: wishing to optimize processes, performance, and skills development.
• CEOs focused on efficiency and profitability: under pressure from investors, seeking quick ROI and structuring.
• Early-stage founders: aware of the need for structured Go-to-Market but lacking experience or budget.

These profiles seek pragmatic, flexible, operational support, with concrete proof of results.

Market and Positioning

• Sector: B2B SaaS, startups in growth phase.
• Positioning: Premium, with high-level expertise and personalized support.
• Geographic area: France (online presence), without specified physical location.

Client Testimonials

• Olivier Binet, CEO of Bridge.io: describes Benjamin as a