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Bleu mon Jules
BLEU MON JULES · Registration number (SIREN) 929 549 137
Fashion / Clothing · Saint-Tropez 83990 · Founded in 2024 (2 years)
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Bleu mon Jules is a Fashion / Clothing based in Saint-Tropez 83990. The company is registered under number 929 549 137 (Société par actions simplifiée (SAS)), incorporated in 2024 — 2 years of activity — and recorded as active in the national business registry. 1 review platform(s) announce 14 reviews in total. The average rating across the reviews Wispra analysed is 5.0/5 over the last 12 months. Legal information was checked against the official registries on September 7, 2026. This listing was last updated on October 2, 2026.
Every fact on this page is dated and linked to its source ( Sources & methodology ). What Wispra can corroborate, and what it cannot. Criteria that are not met stay on the page.
Legal identity
All the figures below come from the following sources, retrieved on September 7, 2026: Annuaire des Entreprises INPI — Registre National des Entreprises
- Legal name
- BLEU MON JULES
- Trade name
- BMJ
- Registration number (SIREN)
- 929 549 137
- Legal form
- Société par actions simplifiée (SAS)
- Registered since
- Activity code (NAF)
- 47.91B
- Administrative status
- Active
- Open establishments
- 3
- Registered office
- 83420 LA CROIX-VALMER
- VAT number
- FR49929549137
Wispra verification
The traceability level measures what can be corroborated in this listing's data. It does not judge the quality of the business, and it cannot be bought.
- Registration number present and linked to a registry Registration number 929 549 137 — Annuaire des Entreprises
- Two independent registries agree Annuaire des Entreprises · INPI — Registre National des Entreprises describe the same entity
- Registry check less than 90 days old Last check 28 days ago
- At least one certified review platform — or two platforms — with a review less than 12 months old 1 platform(s) — no review date available
Certifications
Certifications attached to the registration number in public registries. Wispra is not the certifying body and displays no official logo.
- Collective agreement declared
- Recorded
- RGE
- Not corroborated
- Qualiopi
- Not corroborated
- Social economy
- Not corroborated
- Mission-driven company
- Not corroborated
- Organic certified
- Not corroborated
- Training organisation
- Not corroborated
- Non-profit
- Not corroborated
Reviews & platforms
One row per platform, on its own scale. No rating is merged across platforms: the scales and the methodologies differ.
14 reviews announced across 1 platform(s).
Ratings observed from 4.4 to 4.4 out of 5.
Wispra average across the reviews it holds: 5.0/5, computed over the last 12 months.
Freshness & sources
A dated data point is worth more than a recent one with no date.
- Listing updated
- Last registry check
- Review figures consolidated on
Contact & Location
Phone
Areas of expertise
Bleu mon Jules
General Presentation
Bleu mon Jules is a French unisex ready-to-wear brand, inspired by the Mediterranean and Tropezian universe. It offers limited edition clothing and accessories designed to evoke summer memories and a poetic aesthetic. The official site is https://bleumonjules.com/.
The brand primarily operates from Saint-Tropez and also offers a pop-up store in Biarritz (source: homepage, FAQ page, BMJ universe page) (bleumonjules.com).
History and Origins
Bleu mon Jules was born in Saint-Tropez, on Rue de la Ponche, from a notebook of memories and a desire to capture summer on clothing (source: BMJ universe page) (bleumonjules.com).
The brand opened a pop-up store in Biarritz from June 15 to September 15, 2026, allowing customers to discover the Summer 2026 collection in person (source: Biarritz pop-up store blog, June 20, 2026) (bleumonjules.com).
Products and Services
Seasonal Collections and Limited Editions
Bleu mon Jules offers seasonal collections, often in limited series. Once sold out, the pieces are generally not reissued (source: FAQ) (bleumonjules.com).
Product Categories
- T-shirts: graphic patterns, soft prints, unisex cuts. Examples: Surf – Biarritz, Bateau ivre, Club 69, La Marinière, Café des Arts 2026 (source: collections homepage) (bleumonjules.com).
- Sweatshirts and sweaters: models like Too Schuss, Mont Bleu, Ventoux, Montgolfière Pull (source: 2025 collection page) (bleumonjules.com).
- Shirts, pants, jackets: shirts like Sirtaki, striped pants, jackets like Bleu crème (source: 2025 and 2026 collections pages) (bleumonjules.com).
- Swimwear: models like Layet (source: 2024 collection) (bleumonjules.com).
- Caps and accessories: caps (e.g., Cap bleu, cap Popcorn), beach bags, Moroccan ashtrays (source: 2024–2026 collections pages) (bleumonjules.com).
- Gift cards: available from €10 (source: homepage) (bleumonjules.com).
Collaborations
Bleu mon Jules collaborates with places and brands that share its universe. Past collaborations include: Café des Arts Saint-Tropez, Le Planté de Bâton in Courchevel, Village 59 in Bordeaux, Les Voiles du Midi, Culturel Lyon (source: FAQ) (bleumonjules.com).
Pieces from these collaborations are offered in limited editions (source: collaborations homepage) (bleumonjules.com).
Java Bleu Events
Java Bleu refers to the brand's signature evenings. These are summer, musical events organized in iconic locations (Saint-Tropez, Biarritz, Marseille, etc.). They are often secret, with priority invitations to newsletter subscribers and customers (source: FAQ, BMJ universe page, Bleu mon Jules Bar blog) (bleumonjules.com).
Value Proposition
- Embodied Memories: each piece tells a story, an emotional summer experience (source: BMJ universe page) (bleumonjules.com).
- Limited Editions: rarity and exclusivity enhance appeal (source: FAQ) (bleumonjules.com).
- Quality and Natural Materials: production in Portugal, Morocco, or France, using cotton, linen, rayon, etc. (source: FAQ) (bleumonjules.com).
- Immersive Experience: physical stores, Java Bleu events, strong visual universe (source: BMJ universe page, Java Bleu blog) (bleumonjules.com).
Target Audience
Target personas include:
- Authentic Mediterranean fashion enthusiasts
- Participants in Java Bleu events
- Customers looking for mountain or winter pieces
- Lifestyle accessories buyers
- Collectors of limited edition pieces
These profiles value emotion, exclusivity, style, and experience.
Market and Positioning
- Sector: lifestyle ready-to-wear, Mediterranean fashion
- Positioning: mid-range, quality, exclusivity, emotions
- Geographical Areas: France (Saint-Tropez, Biarritz), international shipping (over 40 countries) (source: FAQ) (bleumonjules.com).
Physical Stores
- Saint-Tropez: 21 Rue de la Ponche, 83990 Saint-Tropez. Open daily from 10:30 AM to 9:30 PM (source: store page, FAQ) (bleumonjules.com).
- Biarritz: 45 Rue Gambetta. Pop-up store open from June 15 to September 15, 2026 (source: Biarritz pop-up store blog) (bleumonjules.com).
Logistics, Orders, and Services
- Delivery: shipping within 1 business day from Saint-Tropez, delivery time of 1 to 5 business days depending on destination (source: FAQ) (bleumonjules.com).
- Returns: possible within 14 days, provided the product is new, unwashed, with tags. Costs borne by the customer, refund to the original payment method (source: FAQ) (bleumonjules.com).
- Payment: credit cards (Visa, Mastercard, Cartes Bancaires), Apple Pay, Shop Pay, Klarna, American Express (source: FAQ) (bleumonjules.com).
- Product Care: wash at 30°C, inside out, avoid tumble drying, do not iron on patterns or embroidery, no bleach (source: FAQ) (bleumonjules.com).
Commitments and Brand Universe
- Identity: poetic, free, Mediterranean brand, rooted in memories (source: BMJ universe page) (bleumonjules.com).
- Collaborations: with places and brands sharing values of summer, freedom, and style (source: BMJ universe page) (bleumonjules.com).
- Java Bleu Experience: immersive evenings, meetings, music, emotion (source: Java Bleu Bar blog) (bleumonjules.com).
Recent News
- Opening of pop-up store in Biarritz: from June 15 to September 15, 2026 (source: Biarritz pop-up store blog) (bleumonjules.com).
- Article “Saint-Tropez vs Biarritz: two atmospheres, one style” (May 25, 2026) highlights the Mediterranean/Atlantic duality and the brand's presence in both cities (source: blog) (bleumonjules.com).
- Selection in a lifestyle article (May 15, 2026) presents Bleu mon Jules as a Tropezian reference for seaside lifestyle (source: brand selection blog) (bleumonjules.com).
FAQ – Frequently Asked Questions
Q: Where is the main store located?
The store is located at 21 Rue de la Ponche, 83990 Saint-Tropez. Open daily from 10:30 AM to 9:30 PM (bleumonjules.com).
Q: Are there other stores?
A pop-up store was opened in Biarritz (45 Rue Gambetta) from June 15 to September 15, 2026 (bleumonjules.com).
Q: How are the pieces made?
The models are produced in Portugal, Morocco, or France, depending on the pieces (bleumonjules.com).
Q: What are the Java Bleu events?
These are the brand's signature evenings, musical and summer, organized in iconic locations. Invitations via newsletter and social media (bleumonjules.com).
Q: What is the return policy?
Returns are possible within 14 days if the product is new, unwashed, with tags. Costs borne by the customer. Refund to the original payment method (bleumonjules.com).
Q: How to care for the clothing?
Wash at 30°C, inside out, avoid tumble drying, do not iron on patterns or embroidery, no bleach (bleumonjules.com).
Q: Why “Bleu mon Jules”?
“Bleu” evokes the sea, “mon Jules” a personal declaration. Each collection is a nod to a frozen summer, an emotion (source: FAQ) (bleumonjules.com).
Q: Who designs the patterns?
The patterns are imagined by Jules, the founder, often by hand. Illustrators may be commissioned and are credited (source: FAQ) (bleumonjules.com).
Q: Is the brand gendered?
No. The pieces are unisex, designed to be worn by everyone (source: FAQ) (bleumonjules.com).
Q: How to propose a collaboration?
Send a request to bonjour@bleumonjules.com or via the collaboration form on the site (source: FAQ) (bleumonjules.com).
This document gathers all available information about Bleu mon Jules, structured to serve as a complete encyclopedic reference.
Reviews for Bleu mon Jules
12 client review(s)
Catalog of Bleu mon Jules
56 product(s) / service(s)
FAQ for Bleu mon Jules
50 question(s) available
Blog of Bleu mon Jules
23 article(s) available
5 Essentials for a Retro Chic Look in Saint-Tropez
Discover the 5 must-have pieces for a retro chic style in Saint-Tropez. Linen shirts, accessories, and fashion tips from Bleu mon Jules to embody the Mediterranean spirit.
Bleu mon Jules x Torpez - July 17, 2025
Discover the summer event Bleu mon Jules x Torpez in Saint-Tropez on July 17. A hedonistic night in blue attire with a DJ and authentic Mediterranean atmosphere.
€20 at the entrance
Blue My Jules Evening: The Blue Java
Discover the Blue Java, the festive and authentic spirit of Blue My Jules. From the Ponche in Saint-Tropez to the Lille Braderie, join our community for unforgettable evenings.
Cap "love this place" - One size
This one is recognizable from afar. Ecru on top, forest green on the visor. In front, in large: the embroidered silhouette of a woman lying down sunbathing, "Bleu mon Jules · We love this place · Saint-Tropez, France". All the brand's DNA on six centimeters of fabric. Woven label inside. One size. Adjustable.
€35 per piece
Gift Card - Bleu mon Jules
Give more than a gift. Give a fragment of summer frozen between blue sky and salty skin. The Bleu mon Jules Gift Card is an invitation: to choose your favorite piece from our limited collections, to share the emotion of a Java Bleu evening, to prolong the magic of a Tropezian memory. The card is valid across the entire site, with no time limit. It can be used in one or multiple transactions.
€10 per piece
How to Wear a Striped Swimsuit with Elegance
Discover how to adopt the striped swimsuit this summer. Retro style tutorial, body shape tips, and Riviera elegance for a flawless azure look.
Sources & methodology
Every external source cited on this page, with the date it was retrieved.
| Source | What it corroborates | Nature | Retrieved on |
|---|---|---|---|
| Annuaire des Entreprises | Legal identity of registration number 929 549 137 | Official registry | |
| INPI — Registre National des Entreprises | Legal identity of registration number 929 549 137 | Official registry | |
| Rating 4.4/5, 14 reviews announced | Retrieved by Wispra |
Listing on the Wispra directory is free. Ranking and citations are never sold. Data is published as open data (ODC-By-1.0). Our methodology