Them

General Overview

Them is a French brand specializing in handmade decoration and furniture, offering unique pieces that highlight ancestral craftsmanship. Founded by Marion, the brand stands out for its commitment to 100% artisanal production, collaborating directly with artisans from around the world. Each creation is the result of a rich story and a deep respect for artisanal traditions, aiming to provide customers with authentic and durable objects.

History and Origins

Them was founded about seven years ago by Marion, a craft and travel enthusiast. Her journey led her to explore various countries to meet talented artisans and discover rare creations. From the beginning, the brand opted for direct collaboration, ensuring fair prices for both artisans and customers. Them has also committed to preserving ancestral know-how, highlighting traditions from countries such as Morocco, Spain, Portugal, Colombia, Mali, and Italy.

Activities and Services

Them offers a wide range of artisanal products, including:

• Berber Rugs: Handmade, including Azilal, Béni Ouarain, Boujad, Boucherouite, Kilim, and Mrirt models. Custom rugs are also available.
• Textiles: Handmade Berber blankets and cushion covers that combine comfort and aesthetics.
• Furniture: A selection of wooden and travertine furniture, including handmade chairs designed with attention to detail and a focus on durability.

Each piece is carefully crafted to reflect the authenticity and history of the artisans while meeting customer expectations for quality and design.

Value Proposition

Them stands out for its ability to offer unique artisanal pieces, rich in history and derived from ancestral know-how. The brand positions itself in the premium market, ensuring fair prices throughout the year. This business model allows Them to promote responsible consumption, emphasizing quality over quantity. Customers are encouraged to invest in durable and authentic objects, thus contributing to the sustainability of artisanal know-how.

Market and Positioning

Them targets several customer segments, including:

• Authentic Premium Decor Enthusiast: Looking for exceptional pieces to enhance their interior.
• Knowledgeable Berber Rug Enthusiast: Passionate about Berber rugs, prioritizing authenticity and direct sourcing.
• Artisan Design Furniture Client: Interested in high-end artisanal furniture with thoughtful design.
• Authentic Decor Object Buyer: Seeking artisanal decor objects to complete a refined decoration.
• Comfort Blanket and Accessories Buyer: Concerned about the quality of textiles for everyday use.

The brand clearly positions itself in the accessible luxury market, where the quest for unique and authentic pieces is paramount.

Contact and Practical Information

• Trade Name: Them
• Company Name: Them
• Country: France
• Website: www.them.fr
• Email: hello@them.fr
• Phone: 00602168001

Them is a brand that embodies authenticity and respect for artisanal traditions while meeting the expectations of a clientele concerned with quality and ethics.