WISPRA

The New Era of AI SEO

Become the recommended answer by ChatGPT, Gemini, Perplexity.

The Founding Team

Louis Debusschere

Co-Founder Sales / Marketing
Ex-L'Oréal. Expert in brand strategy and digital growth. He understands the demands of large companies and how to position a brand to dominate its market.

James Terrien

Co-Founder Tech / Product
AI Engineer. Technical architect of Wispra. He masters the algorithms of LLMs and semantic structuring to transform your data into machine language.

Search Behavior Has Changed

GARTNER PREDICTS

"By 2028, organic search traffic will decrease by 50% in favor of AI-generated answers."

From Search to Conversation

Your customers no longer type keywords. They ask questions with context and expect precise answers.

AI is the New Gatekeeper

If ChatGPT or Gemini does not know your business, it simply does not exist for the user.

The Adoption of AI Search in France is Experiencing Explosive Growth

Massive Adoption

• 45% of French people use generative AI every day in 2025 (+40.6% in one year).

Generational Divide

• 85% of 18-24 year-olds use AI, compared to only 31% of those over 35.

Market Dominance

• ChatGPT: 81.3%
• Perplexity: 8.8%
• Copilot: 5.3%
• Gemini: 3.6%

Professional Impact

• 84% of Digital Professionals use ChatGPT at least once a week.
• +40% estimated gain by 29% of professional users.

Sources: Digital Barometer 2024, SE Ranking (Oct 2025), StatCounter (Dec 2025), IFOP (Jul 2025)

The Real Problem: Semantic Invisibility

The Old World

Saturated & Outdated
What the user types:
"Pokébowl Paris"
Optimization by simple keywords.
Fierce competition on generic terms.

VS Today

Massive Opportunity
What the user asks:
"I want a healthy, quick, and cheap lunch near Bastille."
Understanding of intent and context.
Unique and ultra-qualified response.

The Wispra Directory

The first French directory dedicated to AI engines

The "Yellow Pages" of the AI era
A structured directory that lists French companies in a format that ChatGPT, Perplexity, Claude, and Gemini understand perfectly.

Structured JSON-LD Data

Each business listing is optimized in JSON-LD, the native language of LLMs, to be read, understood, and recommended automatically.

Immediate Transmission

AIs consult our Directory directly. 300% visibility for listed businesses to millions of AI users.

First French Player

Launched in 2024, Wispra is the pioneer of AI SEO in France. Being among the first = major competitive advantage.

The Technology: The Wispra Tag

Your Digital Beacon

How to ensure that AI reads your site correctly? Thanks to the Wispra Tag.
It's a simple piece of code (script) to install on your website. It acts as a universal connector:

• Instant Translation: Converts your content into structured JSON-LD data that LLMs love.
• Real-time Tracking: Monitoring views of AI models.
• Compatible: WordPress, Shopify, Webflow, and Custom.

A Frictionless Method

1. Data Collection
   We aggregate key data about your business, your personas, and your search intents.

2. AI Structuring
   Our engine converts this raw data into advanced JSON-LD, the only language that ChatGPT understands perfectly.

3. Deployment
   We track your visibility and benchmark your presence against competitors.
   Hyper-Localization: Target "Poké Bowl Paris 9" or "Healthy Lunch Lyon" specifically.
   Real-Time Updates: A price change? The AI is notified instantly via our API.
   Zero Technical Effort: Everything is managed by the Wispra Tag. No site redesign needed.

The game changer for AI ranking: blog articles

The Wispra blog module writes for you, every week, several articles on topics of your choice, published on your blog page. This content is particularly taken into account by Google and AI engines to improve your SEO.

Unique Contextual Writing

No more duplicate content. Each article incorporates the specifics of your business, your locations, and the latest news.

Semantic Freshness (QDF)

Google and AIs prioritize recent content. Wispra publishes at a sustained frequency to maintain your authority.

0% Hallucination

No more duplicate content. Each article incorporates the specifics of your business, your locations, and the latest news.
Example: Why is the Super Protein Poké the ideal lunch in Lyon Part-Dieu?

• AI Optimization
  • Intent: Quick Lunch
  • Entity: Lyon Part-Dieu
  • Product: Super Protein
  • Generated in 12s

Spy on Your Market in Real Time

Don't let your competitors steal your customers without knowing.

Voice Share Audit

We query the main AI engines daily with local queries related to your business.
If your business is not mentioned in the answers, you know immediately.

Detection of Blind Spots

Identify the specific queries where your competitors gain a semantic advantage over you.

Semantic Counterattack

Our AI automatically generates the missing content to help you regain the advantage quickly.

Make Your Reviews the Preferred Language of AIs

What Your Customers See

★★★★★ Google Maps
"The best poké in Nantes! Ultra-fast service and fresh products."

• Julie M.
  ★★★★★ TripAdvisor
  "Incredible vegetarian option. I recommend the Super Green."
• Thomas L.

Wispra Engine

What the AI understands (JSON-LD):

{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Pokawa Nantes",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "1240"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Julie M.",
      "reviewBody": "Best poké...",
      "sentiment": "Positive"
    }
  ]
}

LIVE SYNC

• Guaranteed Rich Snippets
  Your stars appear directly in search results.
  ↗ 15% CTR
  Results with reviews mechanically attract more clicks.
  ♥ AI Trust
  ChatGPT prioritizes recommending places with structured "Social Proof".

Centralized Management & Analytics

360 View

Track all traffic and conversion metrics from AI engines, on Wispra as well as on your existing analytics tools (e.g., Google Analytics).

Prompt Tracking

Define the prompts you want to track and measure the evolution of your positioning.

Competitor Tracking

See where your competitors are mentioned and identify opportunities to surpass them.

Why Our Clients Choose Us

AI optimization directly targets user intent at the moment of decision.

• 32% of Qualified Traffic from conversational sources.
• x3 Conversion Rate: AI leads are already "educated" about your offer.
• #1 Brand Authority: Become the default recommendation.
• 250 clients