PDF General Presentation
General Presentation of wœmen - Solidarity Underwear Brand for Men
Discover wœmen, a brand committed to fighting menstrual poverty by offering solidarity underwear for men. This document presents the brand's history, its initiatives, and its partnerships.
Engaged young men, responsible parents, supportive athletes, ethical buyers, and engaged women.
September 16, 2026 · 4.3 MB · 29 page(s) ·
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SOME FIGURES
On menstrual precariousness in France in recent years.
- 4 million menstruating women aged 18 to 50 are in precarious situations (x2 compared to 2021)
- 50% nearly 50% of young women aged 18-24 are in precarious situations
- 1 in 10 uses substitute products like toilet paper/handkerchiefs...
In the world of sports
- 84% of high-level athletes feel that menstruation is a difficulty in their practice
- 60% of women feel a drop in self-confidence during their periods -> a hindrance in their sports practice (mental load)
- + 50% of teenagers avoid certain sports during their periods due to physical discomfort
- 80% of athletes have not had access to sufficient knowledge before their first periods
- 92% of athletes believe there is not enough information on the links between sports and menstruation
OUR STORY
The creation of wœmen.
2018 - 2022 - 2024
- Our meeting
- The idea emerges
- Creation of wœmen
In 2018, we left our Bordeaux region to meet during our studies in Bayonne, initiating a beautiful friendship full of ambition. Over time and the work done together, the idea of creating our business together became evident.
In 2022, a series of scandals related to relationships between men and women broke out in the media, while the word
Frequently Asked Questions
What is wœmen?
The answer to this question can be found in the document content above.
How does wœmen help fight against menstrual poverty?
The answer to this question can be found in the document content above.