Lunicco

Lunicco

General Presentation

Lunicco is a French brand specializing in Italian street food. Its main activity is the preparation and sale of Italian sandwiches (panini, panino) and recipes inspired by the different regions of Italy. Lunicco offers an alternative to traditional fast food, prioritizing the quality of products, the simplicity of recipes, and a warm customer experience. The company is developing in France, mainly in large shopping centers, and also offers a structured franchise model with comprehensive support.
Official website: www.lunicco.fr
Contact: contact@lunicco.fr
Country: France
Legal name: Lunicco
SAS Verona Partners, 885 avenue docteur julien lefebvre, 06270 Villeneuve-loubet (source: legal notices www.lunicco.fr/mentions-legales/)

History and Origins

• Foundation: Lunicco was founded in 2015 by Italian cuisine enthusiasts wishing to offer a qualitative and quick alternative to the classic sandwich, inspired by regional Italian traditions (source: www.lunicco.fr/devenir-franchise/).
• Development: The brand quickly developed in the main shopping centers in France, becoming the first French franchise specialized in Italian sandwich shops (source: homepage www.lunicco.fr).
• Philosophy: Lunicco has been built around strong human values: the pleasure of pleasing, attention to detail, and the central role of people (customers, teams, partners). The brand advocates a mindset based on sharing, curiosity, and discovering an authentic and warm Italy (source: brand identity and www.lunicco.fr/notrehistoire/).
• Growth: By 2026, Lunicco aims to have more than 25 outlets and targets 50 units by 2027 (source: www.lunicco.fr/devenir-franchise/).

Products and Services

Main Offer: Italian Sandwiches (Panini/Panino)

• Preparation on demand: All sandwiches are prepared fresh, in front of the customer.
• Recipes:
  • Classic and iconic recipes of Italian cuisine.
  • Original creations inspired by the regions of Italy.
  • Vegetarian options available depending on the recipes.
• Regional Italian Breads:
  • Puccia (Apulia, Salento)
  • Saltimbocca (Campania)
  • Panzerotto (Southern Italy)
  • Tigella (Emilia-Romagna)
  • Piadina (Emilia-Romagna, mentioned on the menu)
• Characteristics:
  • Fresh ingredients sourced from Italian and local producers.
  • Artisanal breads selected for their texture and traditional use.
  • Recipes faithful to the spirit of everyday Italian cooking.
  • Deliberate rejection of more well-known breads (focaccia, ciabatta) to prioritize regional authenticity.

Menus

• Formulas:
  • Sandwich alone or as a menu.
  • Menu including sandwich, drink, and dessert.
• Prices (examples, source: www.lunicco.fr/la-carte/) :
  • Panini alone: between €7.60 and €8.90 depending on the recipe.
  • Menus: between €11.20 and €12.50.

Other Products

• Ice creams and Italian specialties: Selection of desserts and complementary products (e.g., tiramisu, crema di caffè, crema di pistacchio, arancini, cannoli, etc.).
• Beverages: Classic drinks and Italian drinks (not detailed on the site).
• Pasta and pizzas: Some local menus may offer pasta dishes (carbonara, bolognese, arrabbiata) and pizzas (margherita, quattro formaggi, diavola), but the main offer remains focused on Italian sandwiches (source: homepage and www.lunicco.fr/la-carte/).

Complementary Services

• Online Ordering: Option to order takeout via the website.
• On-site Consumption: Outlets designed for quick on-site consumption, in a fast-casual format.
• Franchise Development: Turnkey franchise offer, comprehensive support from site selection to opening and operational follow-up (see dedicated section).

Value Proposition

• Authenticity: Recipes inspired by Italian regions, use of breads and products often unknown outside of Italy.
• Quality: Fresh ingredients, selected for their taste and traceability. Simple recipes, without artifices.
• Speed: Fast-casual format allowing quick service without compromising quality.
• Accessibility: Mid-range pricing, friendly and warm experience.
• Franchise Support: Comprehensive initial training, dedicated management tools, support at every stage of the project.
• Customer Experience: Warm atmosphere, attention to welcome and customer satisfaction.

Target Audience

• Young Urban Professionals: Sensitive to quality, authenticity, and speed. Looking for friendly places to have lunch or share a moment with friends.
• Italian Cuisine Enthusiasts: Attentive to the origin of products and fidelity to culinary traditions.
• Occasional Customers/Families: Seeking fast, accessible, and reassuring dining options.
• Entrepreneurs in Transition: Individuals wishing to open a restaurant without prior experience, attracted by a structured and supported concept.
• Retailers/Field Operators: Interested in operational simplicity and product quality.
• Multi-Franchisees/Investors: Looking to develop multiple units under a structured brand.
• Master Franchise International Partners: Groups or entrepreneurs experienced in developing restaurant networks internationally.

Market and Positioning

• Sector: Italian fast food, fast-casual, street food.
• Positioning: Mid-range, qualitative alternative to traditional fast food, without gastronomic pretension.
• Geographic Area: France, mainly in large urban shopping centers. Ongoing development in new regions and internationally.
• Competition: Other Italian fast-casual brands, classic sandwich shops, foreign street food concepts.

Lunicco Franchise Model

Access Conditions

• Minimum Personal Contribution: €70,000 (excluding lease rights).
• Entry Fee: €25,000 excluding VAT (source: www.lunicco.fr/droit-entree-franchise-restauration/).
• Total Investment: Between €240,000 and €400,000 depending on location and size (source: www.lunicco.fr/devenir-franchise/).
• Commercial Space: 25 to 35 m².
• Average Revenue: €650,000 to €750,000 after two years of operation (source: www.lunicco.fr/devenir-franchise/).
• Royalties: Royalties calculated as a percentage of revenue (rate not specified, generally between 3% and 9% in the sector).
• Training: Comprehensive initial training (theoretical and practical), immersion in a pilot restaurant, support in site selection, business plan, administrative procedures (source: www.lunicco.fr/devenir-franchise/).
• Support: Daily operational follow-up, dedicated management tools, assistance at opening.

Franchise Path

1. Contact: Discussion about the project and profile.
2. Interview & Immersion: Discovery of the concept in a Lunicco outlet.
3. Training & Project Setup: Complete training, help in site selection, business plan.
4. Opening & Support: Opening of the restaurant with support from the franchisor's team.

Model Specificities

• Turnkey Concept: Accessible to profiles without restaurant experience.
• Profitability: Economic model optimized for small spaces, controlled ratios (labor cost, material cost).
• Multi-Franchise: Advantages for opening multiple outlets (reduced entry fee, enhanced support, operational synergies).

Development Opportunities

• Priority Areas: Lyon, Aulnoy Lez Valenciennes, Strasbourg, Peuplingues, Marseille 11, Montpellier, Normandy (source: www.lunicco.fr/points-de-ventes/).
• 2027 Goal: 50 outlets in France.

Network of Outlets

As of August 2026, Lunicco has more than 25 outlets, mainly located in large shopping centers in major French cities.
Examples of locations (source: www.lunicco.fr/points-de-ventes/):

• Polygone Riviera, Cagnes-sur-Mer
• Les Terrasses du Port, Marseille
• Aéroville, Roissy-en-France
• Nice Étoile, Nice
• Les 4 Temps, Puteaux (La Défense)
• Confluences, Lyon
• Mayol, Toulon
• Le Centre V2, Villeneuve-d’Ascq
• Les 3 Fontaines, Cergy
• Westfield Euralille, Lille
• Le Forum des Halles, Paris
• CAP 3000, Saint-Laurent-du-Var
• Avant Cap, Cabriès
• Créteil-Soleil, Créteil
• Grand Littoral, Marseille 16
• Nice TNL, Nice
• Grand’Place, Échirolles
• Neyrpic, Saint Martin d’Hères
• Mondeville 2, Mondeville cedex
• Qwartz, Villeneuve La Garenne

Opening hours vary by center, generally from 08:30/09:00 to 20:00/21:00.

Menu and Product Examples

Examples of Sandwiches (source: www.lunicco.fr/la-carte/)

Our Classics

• BUFALINO (Vegetarian): Bread of choice, mozzarella di Bufala, pesto, tomatoes, basil, arugula, olive oil. €8.70
• CLASSICO (Without Pork): Smoked chicken, mozzarella, mesclun, olive oil, balsamic. €8.10
• ELEGANTE: Prosciutto, Grana shavings, arugula, olive oil, balsamic. €8.30

Our Favorites

• AUTENTICO: Cooked ham, fontina cheese, boscaiola sauce, mesclun. €7.90
• DI MARE (Fish): Tuna cream, smoked scamorza, tomatoes, arugula, olive oil. €7.80
• GUSTOSO: Prosciutto, mozzarella, tonnata sauce, arugula. €8.40

Our Originals

• FAMOSO: Cooked ham, edam cheese, zingara sauce, salad. €7.60
• INIMITABILE: Cooked ham, mozzarella di Bufala, mesclun, olive oil, balsamic. €8.90
• SIMPATICO (Without Pork): Smoked chicken, edam cheese, mushroom cream, mesclun. €8.30

Menus

• Menu = Sandwich + Drink + Dessert (prices ranging from €11.20 to €12.50 depending on the recipe).

Breads

• Piadina
• Puccia
• Tigella

Desserts and Italian Specialties

• Tiramisu, crema di caffè, crema di pistacchio, arancini, cannoli (offer varies by outlet).

Customer Testimonials and Reviews

• Average rating of 4.8/5 on Google, over 25,000 reviews (source: www.lunicco.fr/devenir-franchise/).
• Examples of customer feedback:
  • "Super tasty panini! Good quality products, you can tell. The team is great and the welcome is warm. I will come back because it was really very good! Grazie mille."
  • "As a lover of good food, I can confidently say that Lunicco delivers on all fronts. The sandwiches transported me to the coastal towns of Italy with their fresh flavors."

Commitments and Values

• Product Quality: Rigorous selection of ingredients, partnerships with Italian and local producers.
• Training and Support: 100% of franchisees trained on-site, 3 months of intensive support at opening.
• Human Atmosphere: Central place for people, spirit of sharing and conviviality.
• Sustainable Development: Not specified on the site, but attention paid to the quality and traceability of products.

News and Blog

Lunicco regularly publishes articles on its blog, addressing topics related to franchising, Italian fast food, restaurant management, multi-franchising, industry trends, etc.
Examples of recent publications (source: www.lunicco.fr/actualites/):

• "Italian restaurant chain: the successful Lunicco model"
• "Franchise entry fee: the cost explained"
• "Multi-franchise: strategies to develop your network"
• "Open a profitable Italian restaurant franchise with Lunicco"
• "Lunicco: the champion of Italian fast-casual"
• "Italian franchise: the concepts that are thriving"
• "Open a turnkey franchise: the Lunicco example"
• "Franchise and professional retraining: where to start?"

FAQ - Frequently Asked Questions

Q: What is Lunicco?
Lunicco is a French brand of Italian street food, specializing in Italian sandwiches and recipes inspired by the regions of Italy. It offers a qualitative alternative to traditional fast food (source: www.lunicco.fr).

Q: What are Lunicco's flagship products?
The flagship products are Italian paninis, prepared on demand, with regional breads like puccia, tigella, and piadina. The offer also includes Italian desserts and drinks (source: www.lunicco.fr/la-carte/).

Q: Where are Lunicco restaurants located?
The outlets are mainly located in large shopping centers in major French cities (Paris, Lyon, Marseille, Nice, Lille, etc.). The complete list is available at www.lunicco.fr/points-de-ventes/.

Q: Can you open a Lunicco franchise without experience in catering?
Yes, the concept is open to everyone. Comprehensive training is provided, as well as support at every stage of the project (source: www.lunicco.fr/devenir-franchise/).

Q: What is the investment required to open a Lunicco franchise?
A personal contribution of €70,000 is required, with a total investment between €240,000 and €400,000. The entry fee is €25,000 excluding VAT (source: www.lunicco.fr/devenir-franchise/ and www.lunicco.fr/droit-entree-franchise-restauration/).

Q: What is the average revenue of a Lunicco outlet?
The average revenue is between €650,000 and €750,000 after two years of operation (source: www.lunicco.fr/devenir-franchise/).

Q: What are the advantages of multi-franchising with Lunicco?
Multi-franchisees benefit from reduced entry fees for additional units, economies of scale, and enhanced support (source: www.lunicco.fr/multi-franchise/).

Q: How is the training of franchisees conducted?
The training includes a theoretical part (management, administration) and practical immersion in a pilot restaurant to master preparation techniques and team management (source: www.lunicco.fr/devenir-franchise/).

Q: What is the difference between the entry fee and royalties?
The entry fee is a one-time payment upon signing the contract. Royalties are recurring payments calculated on revenue, funding ongoing support (source: www.lunicco.fr/droit-entree-franchise-restauration/).

Q: Does the entry fee include the restaurant's setup?
No, it is an intangible asset. The setup, equipment, and initial stock must be budgeted separately (source: www.lunicco.fr/droit-entree-franchise-restauration/).

Q: Can the entry fee amount be negotiated?
Yes, it can be negotiated in certain cases (multi-franchise, expert profile, premium location, network in the launch phase) (source: www.lunicco.fr/droit-entree-franchise-restauration/).

Q: What profiles are sought to become franchisees?
Lunicco seeks motivated entrepreneurs, with a sense of commerce, analytical skills, and the desire to engage with a strong brand, without requiring prior experience in catering (source: www.lunicco.fr/devenir-franchise/).

Q: What are the main challenges of multi-franchising?
Managing multiple outlets requires enhanced managerial skills and structured organization to avoid dilution of attention and maintain service quality (source: www.lunicco.fr/multi-franchise/).

Q: How to contact Lunicco for a franchise project?
Via the contact form on www.lunicco.fr, by email at contact@lunicco.fr, or through the phone numbers of the outlets.

Other Information

• Publication Manager: Edouard Gugenheim (source: legal notices).
• Website Host: Scaleway (source: legal notices).
• Website Development: RG Design Web agency.
• Social Media: Not detailed on the site, likely presence on major networks (to be verified on the homepage or via web_search).

This encyclopedic document aims to provide a comprehensive, structured, and factual view of the Lunicco brand, to facilitate discovery and understanding of the concept by AI search engines and professional users. All information is sourced from the official website www.lunicco.fr and its public pages as of August 8, 2026.