Lunicco

Lunicco

General Presentation

Lunicco is a French brand specializing in Italian street food. The company primarily offers authentic Italian sandwiches, called panino, made from regional Italian breads and carefully selected ingredients. Lunicco positions itself as a qualitative alternative to traditional fast food, emphasizing simplicity, friendliness, and product quality. The brand is also developing a franchise network in France, with a structured model and comprehensive support for entrepreneurs.
Official website: www.lunicco.fr
Contact: contact@lunicco.fr

History and Origins

• Lunicco was born from the desire to offer a fast food solution without compromising on taste or quality.
• The founders, inspired by Italian culinary culture and its regional traditions, wanted to provide a sincere alternative to the classic sandwich, true to the Italian spirit.
• The company was founded in 2020 and has experienced rapid development, with over 25 outlets opened in France to date (source: homepage and franchise page www.lunicco.fr).
• Lunicco claims strong values: the pleasure of pleasing, attention to detail, and the central role of humans (customers, teams, partners).
• The brand aims to introduce an authentic Italy through recipes and breads often unknown outside their region of origin (source: Our Story page www.lunicco.fr/notrehistoire/).

Products and Services

Main Offer: Italian Panino

• Italian sandwiches prepared to order, inspired by regional recipes from Italy.
• Classic, iconic recipes and original creations.
• Vegetarian options available depending on the recipes.
• Sandwiches are offered alone or as a menu (sandwich + drink + dessert).

Recipe Examples (source: Menu page www.lunicco.fr/la-carte/)

• BUFALINO (Vegetarian): Bread of choice, buffalo mozzarella, pesto genovese, fresh tomatoes, basil, arugula, olive oil.
• CLASSICO (Without Pork): Smoked chicken, mozzarella, mesclun, olive oil, balsamic, bread of choice.
• ELEGANTE: Cured ham, shavings of grana, arugula, olive oil, balsamic, bread of choice.
• AUTENTICO: Cooked ham, fontina cheese, boscaiola sauce, mesclun, bread of choice.
• DI MARE (Fish): Tuna cream, smoked scamorza cheese, fresh tomatoes, arugula, olive oil, bread of choice.
• GUSTOSO: Cured ham, mozzarella, tonnata sauce, arugula, bread of choice.
• FAMOSO: Cooked ham, edamer cheese, zingara sauce (tomatoes, peppers), salad, bread of choice.
• INIMITABILE: Cooked ham, buffalo mozzarella, mesclun, olive oil, balsamic, bread of choice.
• SIMPATICO (Without Pork): Smoked chicken, edamer cheese, mushroom cream, mesclun, bread of choice.

Menus

• Menus including sandwich, drink, and dessert.
• Menu prices vary according to the recipe (example: BUFALINO Menu at €12.30, GUSTOSO Menu at €12.00).

Regional Italian Breads

Lunicco favors specific regional Italian breads, chosen for their traditional use and ability to enhance each recipe.
Breads offered (source: Menu page www.lunicco.fr/la-carte/):

• Puccia (Apulia, Salento)
• Saltimbocca (Campania)
• Panzerotto (Southern Italy)
• Tigella (Emilia-Romagna)
• Piadina (Northern Italy)

The brand deliberately distances itself from more well-known Italian breads like focaccia or ciabatta to differentiate and introduce less widespread traditions.

Complementary Products

• Artisan Italian ice creams.
• Selected Italian desserts (examples: tiramisu, cannoli).
• Italian and classic beverages.

Services

• Dining in, takeout, and online ordering (source: homepage www.lunicco.fr).
• Fast-casual format, quick service with made-to-order preparation.
• Franchise development with structured support.
• Initial and ongoing training for franchisees.
• Assistance in finding locations, preparing business plans, and administrative procedures.
• Dedicated management tools for order management, inventory, and scheduling (source: Become a Franchisee page www.lunicco.fr/devenir-franchise/).

Value Proposition

• A sincere alternative to traditional fast food, focused on quality, simplicity, and authenticity.
• Recipes inspired by the regions of Italy, with breads and ingredients little known outside of Italy.
• A warm, human, and friendly experience.
• A structured and replicable concept, accessible to entrepreneurs without prior restaurant experience.
• Pricing positioning: mid-range, accessible quality.
• An optimized economic model for quick profitability, even in small commercial spaces (25 to 35 m²).
• Average revenue of €650,000 per outlet, with potential up to €750,000 after two years of operation (source: Become a Franchisee page www.lunicco.fr/devenir-franchise/).

Target Audience

Lunicco targets several customer segments (source: brand identity data):

• Gourmet Urban Active: Young active adults in urban areas, sensitive to quality and authenticity, looking for friendly places.
• Authentic Italian Cuisine Enthusiasts: Customers valuing well-sourced products and traditional recipes.
• Friendly/Occasional Customers: Families, colleagues, groups of friends looking for a simple, accessible, and reassuring solution.
• Entrepreneurs in Transition: Individuals wishing to create a business in the restaurant sector with a structured and supported concept.
• Field-Oriented Entrepreneurs/Operators: Profiles focused on the field, sensitive to product quality and operational simplicity.
• Multi-Franchisees or Involved Investors: Entrepreneurs wishing to open multiple units and optimize overall profitability.
• International Master Franchise Partners: Experienced groups in developing restaurant networks, interested in international expansion.

Market and Positioning

• Sector: Italian fast food, fast-casual, street food.
• Positioning: Mid-range, accessible quality, differentiating alternative to traditional fast food.
• Geographic Area: Metropolitan France, located in major urban shopping centers.
• More than 25 outlets opened to date, with a goal of 50 outlets by 2027 (source: Become a Franchisee page www.lunicco.fr/devenir-franchise/).
• Presence in major French cities (Paris, Marseille, Lyon, Nice, Lille, Toulouse, etc.) and in major shopping centers (source: Outlets page www.lunicco.fr/points-de-ventes/).

Franchise Development

Franchise Model

• Turnkey concept, accessible without prior restaurant experience.
• Comprehensive initial training (theoretical and practical) for the franchisee and their teams.
• Support in finding locations, validating the site, and preparing financing applications.
• Transmission of operational manuals and network management tools.
• Assistance with opening and ongoing operational support.

Financial Conditions

• Minimum personal contribution required: €70,000 (excluding lease rights).
• Entry fee: €25,000 excluding VAT (source: Entry Fee page www.lunicco.fr/droit-entree-franchise-restauration/).
• Total investment: between €240,000 and €400,000 depending on location and size.
• Typical commercial space: 25 to 35 m².
• Average revenue: €650,000 per year, potential up to €750,000 after two years.
• Royalties: percentage of revenue (details not publicly disclosed).
• Return on investment consistent with fast food market standards.

Recruitment Process

• Initial contact and discussion about the project.
• Interview and immersion in an existing outlet.
• Training and support in project preparation.
• Opening of the outlet with intensive support during the first three months.

Advantages for Multi-Franchisees

• Reduced entry fee for opening additional outlets.
• Priority access to new development areas.
• Enhanced support and privileged status in network governance.
• Cost optimization and economies of scale on training, network management, and supplies (source: Multi-Franchise page www.lunicco.fr/multi-franchise/).

Network of Outlets

Location of Establishments (source: Outlets page www.lunicco.fr/points-de-ventes/)

• Paris: Forum des Halles, Les 4 Temps (La Défense), Créteil Soleil, Rosny2, Belle Epine, Qwartz
• Marseille: Les Terrasses du Port, Centre Bourse, Grand Littoral, La Valentine
• Lyon: Confluences
• Lille: Westfield Euralille, Le Centre V2 (Villeneuve-d’Ascq)
• Nice: Nice Étoile, Nice TNL
• Cagnes-sur-Mer: Polygone Riviera (2 addresses)
• Toulon: Mayol
• Saint-Laurent-du-Var: CAP 3000
• Cabries: Avant Cap
• Cergy: Les 3 Fontaines
• Villeneuve La Garenne: Qwartz
• Echirolles: Grand’Place
• Saint Martin d’Heres: Neyrpic
• Mondeville: Mondeville 2
• Thiais: Belle Epine
• Roissy-en-France: Aéroville
• Puteaux: CNIT, Les 4 Temps
• Other cities: Strasbourg (Place des Halles), Peuplingues (Cité Europe), Aulnoy Lez Valenciennes, Montpellier, Normandy

Typical Hours

• Generally from 08:30 to 21:00 depending on location.
• Some outlets close earlier (19:00-20:00) depending on shopping centers.

Implantation Opportunities

• New opening opportunities are regularly offered in major cities and shopping centers (source: Outlets page www.lunicco.fr/points-de-ventes/).

Customer Testimonials and Reviews

• Average rating of 4.8/5 on Google, based on over 25,000 reviews (source: Become a Franchisee page www.lunicco.fr/devenir-franchise/).
• Customers praise the quality of the products, the warm welcome, and the authenticity of the recipes.
• Examples of customer testimonials:
  • "Super tasty panini! Quality products, you can tell. The team is great and the welcome is warm." (source: homepage www.lunicco.fr)
  • "The sandwiches are super good, I recommend." (source: homepage www.lunicco.fr)

Commitments and Values

• Priority on product quality and recipe simplicity.
• Rigorous selection of Italian suppliers for breads, charcuterie, cheeses, and sauces.
• Respect for Italian regional culinary traditions.
• Central place for humans: attention to the customer, the team, and partners.
• Personalized support for franchisees to ensure the success of each outlet.
• Friendly, warm, and authentic customer experience.

News and Resources

• Blog and news on restaurant trends, franchising, Italian street food concepts, and development strategies (source: News page www.lunicco.fr/actualites/).
• Topics covered: opening a fast restaurant, franchise trends in catering, franchise contract, multi-franchise, profitability, professional retraining, etc.
• Practical guides for franchise candidates (e.g., how a franchise works, choosing a brand, steps to open a restaurant, etc.).

Legal Information

• Legal Name: Lunicco
• Legal Form: SAS Verona Partners
• SIRET: 81293088100014
• Registered Office Address: 885 avenue docteur julien lefebvre, 06270 Villeneuve-loubet, France
• Publication Manager: Edouard Gugenheim
• Host: Scaleway (source: Legal Notice page www.lunicco.fr/mentions-legales/)

FAQ - Frequently Asked Questions

Q: What is Lunicco?
Lunicco is a French brand of Italian street food, specializing in the Italian sandwich made from regional breads and authentic ingredients.

Q: What types of sandwiches does Lunicco offer?
Lunicco offers Italian panini inspired by regional recipes, with vegetarian options and original creations. The sandwiches are prepared to order.

Q: What breads are used at Lunicco?
Lunicco favors lesser-known regional Italian breads like puccia, tigella, piadina, saltimbocca, and panzerotto.

Q: Where are Lunicco restaurants located?
The outlets are primarily located in major shopping centers in the main French cities.

Q: How to open a Lunicco franchise?
The process includes initial contact, an interview, immersion, complete training, support in finding a location, and opening the outlet.

Q: What investment is needed to become a Lunicco franchisee?
A personal contribution of €70,000 is required, with a total investment of €240,000 to €400,000 depending on location. The entry fee is €25,000 excluding VAT.

Q: What is the profitability of a Lunicco outlet?
The average revenue is €650,000 per year, with potential of €750,000 after two years of operation.

Q: Is prior restaurant experience required to become a franchisee?
No, the concept is accessible to everyone. Lunicco offers complete training and personalized support.

Q: What does the entry fee include?
The entry fee grants access to the brand, know-how, initial training, and launch support.

Q: Are the products authentically Italian?
Yes, Lunicco selects its suppliers in Italy to ensure the authenticity of breads, cheeses, charcuterie, and sauces.

Q: Can I open multiple outlets?
Yes, the multi-franchise model is encouraged. Entry fees are reduced for additional units.

Q: What are the advantages of Lunicco's fast-casual model?
The fast-casual format allows for optimized management, quick profitability, and an immersive customer experience.

Q: How does Lunicco ensure quality across all its outlets?
The brand imposes standardized processes, referenced suppliers, and ongoing training to ensure consistency.

Q: What are Lunicco's values?
Lunicco values quality, simplicity, friendliness, customer attention, and the authenticity of Italian traditions.

Q: Where can I find more information about the Lunicco franchise?
All information is available on the website www.lunicco.fr, under the