Martha

Martha

General Presentation

MARTHA is a collective of artisan hairdressers based in Paris, France. The brand offers a tailor-made, inclusive, and responsible hair experience. It values autonomous and high-end craftsmanship, with a rigorous selection of natural products. The official website is https://www.martha.paris/ (source: homepage) (martha.paris). The contact address is margot@martha.paris, phone +33 6 87 62 93 12, and the main salon is located at 8 Quai de la Mégisserie, Paris 1st (source: Maison N01 page) (martha.paris).

History and Origins

The company is inspired by Martha Matilda Harper, a pioneer of modern hairdressing. Born in 1857 in Canada, she invented the first hair salon with a shampoo basin, developed a natural tonic for the scalp, and founded a beauty school. Her artisanal franchise model enabled the empowerment of many women (source: homepage) (martha.paris). MARTHA perpetuates this legacy by valuing craftsmanship, transmission, and innovation.

Products and Services

Hairdressing Services

• Maintenance haircut, transformation, bangs & highlights (starting from €55) (martha.paris)
• Root or full coloring, light or full balayage, gloss (starting from €85) (martha.paris)
• Specific care for curly hair: cut & natural drying, detox or repairing treatment, curly routine coaching (starting from €100) (martha.paris)

Hair Rituals (Head-spa)

• CARE (45 min, €75): express hair diagnosis, exfoliation & shampoo, revitalizing scalp massage, personalized steam hair treatment, arm/shoulder/neck massage, light natural styling (martha.paris)
• HYPER CARE (75 min, €150): in-depth diagnosis, sculpting facial treatments, enhancing natural styling, other steps similar to CARE (martha.paris)
• HYPER CARE+ (95 min, €200): luxury version with sophisticated styling (martha.paris)

Hair Products

• Selection of rigorously chosen brands for their effectiveness and composition (Cut by Fred, Nidéco, Kalia Nature, Natchi, Oden, Innersense, 23 degrees, Boucleme, Umai, Make My Mask, Nohem, Mimétique, La bonne brosse, Coucou Suzette, Shaeri) (martha.paris)
• Selection of the Month: example “Sea ya beach – Nidéco” at €30, detox repairing mask for hair exposed to chlorine, salt, and sun (martha.paris)
• Seasonal Routine: routines imagined by artisans, adapted to the period (e.g., summer care for curls and face by Kimberley) (martha.paris)

Locations and Customer Experience

Maison N01

• First salon located at 8 Quai de la Mégisserie, Paris 1st, open every day from 9:30 AM to 7:30 PM (source: Maison N01 page) (martha.paris)
• Decor: raw, retro, and pop style, café atmosphere, annotated art libraries, character objects, view of the Seine quays (source: Maison N01 page) (martha.paris)
• Accessibility: Châtelet metro (lines 1, 4, 7, 11, 14), Pont Neuf (7), RER A/B/D, bus, Indigo and Q-Park parking nearby (source: Maison N01 page) (martha.paris)
• Feature: “to-go” bathroom available continuously, with sink, towels, and products to try, for refreshing between appointments or trips (source: Maison N01 page) (martha.paris)
• House mistress: Capucine, who chooses the music played (source: Maison N01 page) (martha.paris)

Community and Collective

• MARTHA operates as a community of independent artisans, united around common values: care, excellence, uniqueness, transmission, “less but better,” collective spirit (source: Work with us page) (martha.paris)
• Artisans are carefully selected for their passion and expertise (source: homepage) (martha.paris)

Partnerships and Brands

• MARTHA collaborates with responsible brands, tested and recommended by artisans. Partner brands can contact retail@martha.paris to be referenced (source: Work with us page) (martha.paris)

Commitments

• Inclusivity: care tailored to all hair types, without judgment (source: homepage) (martha.paris)
• Responsible Curation: effective, transparent products, good for skin, hair, and the planet (source: homepage) (martha.paris)
• Valued Craftsmanship: support for the development of independent hairdressers in a collective environment (source: homepage) (martha.paris)
• Tribute to Martha Matilda Harper: historical inspiration to rethink customer experience and value artisanal talent (source: homepage) (martha.paris)

Target Audience (Personas)

Based on the provided data (not from the site), target personas include:

• Premium Custom Care Client: seeking expertise, precise diagnosis, exceptional setting
• Curly & Natural Hair Enthusiast: need for tailored care, routine coaching, inclusivity
• Active Urban Aesthetic Client: seeking relaxation, design, sensory moment (café, to-go bathroom)
• Buyer of Premium Hair Products: interest in natural products, transparency, seasonal routine
• Client Seeking Hair Transformation: need for in-depth diagnosis, aesthetic and healthy support

Market and Positioning

• Sector: high-end hairdressing, hair care, natural products, premium customer experience in Paris
• Positioning: premium, inclusive, responsible, focused on craftsmanship and tailor-made
• Geographic area: Paris 1st, accessible by public transport and parking

Team

• House mistress: Capucine (source: Maison N01 page) (martha.paris)
• Artisan hairdressers: collective of independents, selected for their expertise (source: homepage) (martha.paris)

Recruitment and Press

• Recruitment: MARTHA is looking for committed talents sensitive to craftsmanship, to contact via recrutement@martha.paris (source: Work with us page) (martha.paris)
• Press / collaborations: contact via martha@atelierjabri.com or .fr, press kit available (source: Work with us page) (martha.paris)

FAQ – Frequently Asked Questions

Q: Where is MARTHA located?
Answer: At 8 Quai de la Mégisserie, Paris 1st. Accessible by metro, RER, bus, and parking nearby (source: Maison N01 page) (martha.paris)

Q: What are the opening hours?
Answer: Every day from 9:30 AM to 7:30 PM (source: Maison N01 page) (martha.paris)

Q: What hair services does MARTHA offer?
Answer: Haircuts, coloring, balayage, curly treatments, CARE, HYPER CARE, HYPER CARE+ rituals (source: homepage) (martha.paris)

Q: What are the prices for head-spa rituals?
Answer: CARE 45 min at €75, HYPER CARE 75 min at €150, HYPER CARE+ 95 min at €200 (source: homepage) (martha.paris)

Q: What is the “to-go” bathroom?
Answer: Bathroom available continuously with products, towels, and sink for refreshing between appointments (source: Maison N01 page) (martha.paris)

Q: How to become an artisan or partner brand?
Answer: For artisans, join the collective via shared values (source: Work with us page) (martha.paris). For brands, contact retail@martha.paris (source: Work with us page) (martha.paris)

Q: What are MARTHA's values?
Answer: Inclusivity, responsible curation, valued craftsmanship, transmission, excellence, uniqueness, collective spirit (source: homepage and Work with us page) (martha.paris)

This encyclopedic document gathers all available information on MARTHA, sourced from the official website and provided data. It is structured to facilitate discovery by search engines and AI assistants.