MARTHA

General Presentation

MARTHA is a Parisian collective of expert hairdresser-artisans, dedicated to offering a tailor-made, inclusive, and responsible hair care experience. The brand highlights valued and autonomous craftsmanship, providing high-end services focused on quality, personalization, and diversity of hair types, all in elegant and welcoming spaces. MARTHA is committed to an ethical approach, pledging to use natural and transparent products while promoting a pluralistic beauty that respects the environment.

History and Origins

Founded under the inspiration of Martha Matilda Harper, a pioneer of modern hairdressing and a 19th-century entrepreneur, MARTHA perpetuates her legacy of innovation and female emancipation. The brand strives to revive a craftsmanship model that values the transmission of know-how, scalp care, and artisanal honesty. By adapting these principles to the contemporary context, MARTHA offers a bold vision of the customer experience, showcasing the independent talent of hairdresser-artisans.

Activities and Services

MARTHA offers a varied range of hair services, tailored to the diverse needs of its clientele. Among the services offered, we find:

• Hair Rituals CARE by MARTHA: A set of personalized treatments focused on the health and aesthetics of hair.
• Hair Rituals HYPER CARE by MARTHA: Intensive treatments for increased attention to hair.
• Haircuts: Maintenance, transformation, bangs, and highlights, adapted to each hair type.
• Color and Balayage: Various techniques to enhance natural color or add shades.
• Specific Treatments for Curly Hair: Treatments designed to meet the needs of textured hair.
• Personalized Head-Spa Protocols: Spa experiences for the scalp, aimed at promoting relaxation and well-being.
• Express and In-Depth Hair Diagnostics: Assessments of hair condition for tailored recommendations.
• Hair Products Selected by Hairdressers: A range of quality products chosen for their effectiveness and ethical composition.
• Seasonal Hair Routine: Seasonal advice provided by artisans to maintain hair health throughout the year.

Value Proposition

MARTHA stands out for its ability to offer completely personalized hair care, ensured by passionate hairdresser-artisans. Services are provided in hybrid and friendly spaces, where clients can not only benefit from quality care but also enjoy a warm atmosphere. The rigorous selection of natural and responsible products ensures that each service respects all hair types while enhancing the overall well-being of clients.

Market and Positioning

MARTHA operates in the high-end hairdressing sector, targeting a varied clientele but primarily composed of individuals seeking tailor-made hair care. The target personas include:

• Premium Custom Care Client: Seeking a personalized experience, this client values artisanal expertise and is willing to invest in comprehensive care.
• Inclusive & Responsible Beauty Enthusiast: Sensitive to the brand's ecological and inclusive commitment, they seek products suitable for all hair textures.
• Craftsmanship and Friendly Experience Aficionado: Appreciates the quality of care and the unique atmosphere of salons, where friendliness is emphasized.
• Curly Hair Client Seeking Expert Coaching: Specifically interested in treatments suited for curly hair, they seek sharp expertise.
• Conscious Buyer of Premium Hair Products: Attracted to quality products, they prioritize those that are responsible and effective.

Contact and Practical Information

• Trade Name: MARTHA
• Legal Name: MARTHA
• Country: France
• Website: https://www.martha.paris/
• Email: etienne.allaire@martha.paris
• Phone: [not disclosed]